About Fahrenheit Marketing:
Fahrenheit Marketing, established in 2008, is based in Austin, TX, and is renowned for its signature, feature-rich websites and effective online marketing strategies. We cater to a diverse clientele, ranging from global powerhouses like Gatorade, ALK Abello, and PepsiCo, to national brands such as QuikTrip and Portacool, and cherished local brands including Lammes Candies, Healthy Pet, and Greenspoint Dental.
Job Description:
Our Senior Marketing Associates are skilled professionals experienced in planning and executing comprehensive omnichannel marketing campaigns. These roles require a high level of market insight and the ability to apply this knowledge effectively across various digital platforms, including HubSpot, Klaviyo, and more. Each associate is a key member of our team, working under the guidance of the Marketing Manager and collaborating closely with other dedicated professionals to drive successful outcomes.
Primary Responsibilities:
- Strategy Development: Build, plan, and implement digital marketing strategies tailored to both global brands and local businesses, including the use of lead generation techniques and tools for B2B and B2C.
- Marketing Automation: Utilize platforms like HubSpot and Klaviyo to streamline marketing processes and improve campaign efficacy.
- Paid Media Campaigns: Strategize and manage robust advertising campaigns on Google Ads, Meta, TikTok, LinkedIn, etc..
- Email Marketing: Craft and execute targeted email marketing campaigns, focusing on engagement and conversions.
- Content Creation: Generate engaging content for various platforms, including blogs, ad copy, social media posts, and web pages, with a strong understanding of the marketing funnel and content crafting using AI while retaining human qualities.
- Creative Guidance: Guide creative design for imagery and video content as necessary for effective marketing led design.
- Analytics and Optimization: Utilize SEO tools and Google Analytics along with operational knowledge of technical SEO to monitor and analyze campaign performance. Apply strong data attribution practices to report channel-specific and campaign-specific success, making data-driven adjustments.
- Technical Implementation: Familiarity with page building and posting in WordPress, Shopify, and BigCommerce.
- Collaboration: Work collaboratively with the marketing team to ensure strategies are cohesive and aligned with client goals.
- Additional Responsibilities: Perform other duties as assigned, adapting to evolving business needs and supporting various marketing initiatives as required.
- Experience: At least 10 years of professional experience in digital marketing, with a solid foundation in multiple digital marketing disciplines.
- Expertise in Digital Tools: Proficiency with Google Analytics 4, Google Tag Manager, Google Search Console, SEM Rush, Marketing Automation software and PPC platforms.
- Analytical Skills: Strong capabilities in analytics, reporting, and making data-driven decisions.
- Communication: Excellent written and oral communication skills in American English, including the ability to communicate effectively on camera during client meetings and recorded updates.
- Team Collaboration: Strong teamwork skills with an ability to work effectively as part of a dynamic team.
You’ll be part of an innovative team in a dynamic agency environment where creativity and effectiveness are at the forefront of our operations. At Fahrenheit Marketing, we value professionalism and a dedication to delivering outstanding results for both our global and local clients.
