THE ROLE
We're a UK-based, remotely-operated beauty brand selling direct-to-consumer, through B2B and via Amazon. This role is specifically to run and grow our Shopify D2C channel, working closely with the founders and alongside a small mix of existing specialists and freelancers.
AREAS OF FOCUS
Success in this role is measured by one thing above all: profitable growth of the D2C channel. The areas below are the levers for getting there, not a fixed set of boxes to tick.
This is a flexible, generalist role rather than a fixed list of duties. Our priority areas are:
- Overall ecommerce and growth strategy
- Meta content and creative direction
- Meta ads management
- SEO
- Google Ads
- Organic social channels
- Email marketing (Klaviyo or equivalent)
You won't be expected to be hands-on across all of these to the same depth. Some of these areas already have freelance support in place that you'd direct and hold accountable; others you'd own and execute directly. We'll shape the exact split around your strengths and where we most need cover, and this can evolve over time.
WHAT WE'RE LOOKING FOR
- Deep, hands-on experience within a beauty ecommerce brand; having built or run your own is a strong plus.
- 3–5+ years in DTC ecommerce (Shopify or similar platforms), ideally with UK, US or EU consumer brands.
- A genuine generalist: comfortable being hands-on in some channels and directing freelancers/agencies in others.
- Confident with ecommerce analytics and basic P&L numeracy (CAC, contribution margin, ROAS).
- Strong with detailed analytics: able to spot trends in the data, test hypotheses and iterate toward consistent, repeatable results.
- Fluent, native-level English, able to work UK business hours with meaningful daily overlap.
ENGAGEMENT TERMS
- Location: South Africa, fully remote.
- Engagement type: outsourced contractor, invoiced monthly. Not a UK employee, no PAYE/NI obligation.
- Hours: flexible, from 3 days/week up to full-time depending on fit and available scope.
Pay: R2 200,00 - R3 500,00 per day
Work Location: Remote
