In support of the iMasFinance transformation strategy, preference is given to candidates from the designated groups, specifically targeting African Males, African Females, Coloured Males and candidates with disabilities.
Job Purpose:
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Create, foster and execute operational plans to promote and entrench iMasFinance Value Proposition and product offerings within existing and potential Employer Partners to achieve iMasFinance organisational goals.
Job Outputs:
Corporate Marketing Execution
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Support branches in the execution of Marketing and Relationship Management activities to new and existing Employer Partners.
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Expand the iLend and IIB product range within current and new Employer Partners.
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Create and execute leads generating plans to achieve acquisition targets and increase market share.
Portfolio Management
- Ensure Employer Partner engagements are planned, executed and reported on.
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Create and execute multi dealer sales initiatives.
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Plan and implement Employer Partner launches and relaunches.
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Build, Improve and maintain relationships with both internal stakeholders and Employer Partners.
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Implement Financial Awareness activities in line with approved plans.
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Support collection of salary schedule by achieving monthly targets on linked portfolio.
Marketing
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Create and execute targeted marketing activities to promote iMasFinance’s value proposition at Employer Partners.
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Create opportunities at Employer Partners for brand awareness initiatives focussing on digital presence.
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Effective implementation of marketing plans within Employer Partner with Key Account enablement
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Identify and implement innovative marketing activities to generate leads.
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Acquire primary and secondary target market members within current Employer Partners.
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Maintain adequate branded items for below the line activation and replenish timeously.
Governance, Compliance and Risk Management
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Adhere to and ensure adherence to statutory regulations, organisational standards, policies and procedures. Report non-compliance and implement corrective actions to ensure compliance.
People Management
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Complete agreed Performance Contract
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Complete Individual Development Plan. Attend learning and development courses. Participate in peer and team learning initiatives
Qualifications:
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Diploma in Marketing / Public Relations / Corporate Communications or related field (Essential)
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Advanced diploma in Marketing / Public Relations / Corporate Communications or related field (Advantageous)
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Matric (Languages/Accounting/ Mathematics): Essential
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Code 8 (EB) driver’s license (manual transmission vehicle)
Experience: -
4 years’ operational experience in a financing or banking environment
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4 years Marketing/Public Relations & Sales
Knowledge and Skills:
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Computer literacy (MS Office)
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Marketing and Sales skills
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Understanding of Industry, our Competitors and Target Market
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Regulatory environment (FICA, NCA)
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Financial Products knowledge
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Relationship building and stakeholder relations management
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Exceptional written, verbal communication and presentation skills
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Negotiation and persuasion skills
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Multilingualism (ability to communicate in multiple / diverse South African Official Languages)
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Willingness to travel and out of hours availability
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Perseverance, Resilience, Assertiveness
