Paid Media Specialist
Frank Marketing
The role
Frank Marketing is looking for a Paid Media Specialist to own the day-to-day set-up, management and optimisation of paid campaigns across social and search for a growing portfolio of clients. This is a hands-on, end-to-end role. You will be the paid media specialist within the agency, taking ownership of campaigns from planning and build through to optimisation and reporting.
Paid social is the heart of this role, so we are looking for someone who is genuinely strong across Meta and confident building, running and scaling paid social campaigns. You will also plan and run paid search through Google Ads, so a solid grounding in search is important too.
We currently run paid activity for around 5 to 6 clients, all property brands, and expect this to grow to roughly 10 over the coming months. Most are smaller B2C accounts such as estate and letting agents, with our largest being a B2B client running across both social and search. As the person who owns paid media day to day, you will have real scope to shape how the function grows and develops.
About Frank Marketing
We are Frank Marketing, the property marketing experts. We think, create, and do. It is no more complicated than that.
We specialise in helping estate and letting agents, and suppliers to the sector, grow their market share and drive results through brilliant, straightforward marketing that actually works. We blend strategy, creativity, proptech, AI and data to deliver full-mix marketing for some of the UK's most ambitious property brands.
No jargon. No fluff. Just brilliant marketing, clear thinking, and measurable results.
In 2025 we were named UK Marketing Agency of the Year for the property sector, so when you join Frank, you are joining a nationally recognised, award-winning team that is trusted by property brands across the country.
Key responsibilities
- Own the set-up, day-to-day management and optimisation of paid social campaigns across Meta (Facebook and Instagram) as the core of the role.
- Plan, build and run paid search campaigns through Google Ads, including Search and Performance Max, and Microsoft Ads where relevant.
- Develop audience, targeting and creative testing plans, and run A/B tests to improve performance across both social and search.
- Manage budgets across the client portfolio, allocating spend to meet each client's objectives and return targets.
- Set up and maintain accurate tracking and measurement using GA4, Google Tag Manager and Google Search Console.
- Produce clear, client-ready performance reports with insights and recommended next steps.
- Work closely with account managers and the wider team so paid activity supports each client's broader marketing strategy.
- Stay on top of platform changes, new ad formats and best practice, and bring recommendations back to the team.
- Support new business by contributing paid media input to proposals and account audits.
Skills and experience
Essential:
- Around 2 to 3 years of hands-on experience running paid social and paid search campaigns, ideally within an agency.
- Strong paid social skills across Meta, with the confidence to build, run and optimise campaigns end to end.
- Working knowledge of Google Ads across Search and Performance Max.
- Confident using GA4, Google Tag Manager and Google Search Console for tracking and measurement.
- Comfortable managing multiple client accounts and budgets at the same time.
- Analytical, able to turn campaign data into clear actions and recommendations.
- Strong written communication and the confidence to present results to clients.
- Organised, with the ability to prioritise across several accounts and deadlines.
Desirable:
- Experience with LinkedIn ads.
- Google Ads and or Meta Blueprint certification.
- Experience with B2B lead generation as well as B2C.
- Familiarity with Looker Studio or similar reporting tools.
Our ideal team member
Our team brings ambition, empathy, curiosity, integrity and uniqueness, and we would look for the same in you.
Why work with Frank
- We build and deliver full marketing strategies that get results, blending strategy, creativity, proptech, AI and data.
- We prove that marketing investment drives profit and growth. The numbers stack up.
- We explain things clearly and simply. No jargon, ever.
- We have built a team of experts who love what they do.
- We are award-winning, named UK Marketing Agency of the Year for the property sector in 2025.
- This role is yours to grow. As the person who owns paid media, you will have real room to develop the function and your career as we grow.
Please note:
- This position is being recruited by Benjamin Stevens SA (Pty) Ltd on behalf of Frank Marketing Ltd (UK). The successful candidate will be employed by Benjamin Stevens SA (Pty) Ltd and assigned on a full-time basis to Frank Marketing Ltd.
- As part of the application process, you will be required to record a short introductory video.
- Due to the high volume of applications, only candidates shortlisted for an interview will be contacted.
- If you do not hear from us within two weeks of your application, please consider your application unsuccessful on this occasion.
- We appreciate your interest in the role and wish you every success in your career search.
Pay: R28 000,00 - R30 000,00 per month
Work Location: Hybrid remote in Sea Point, Western Cape
