Role Overview
The Marketing Manager will be responsible for the strategic planning, execution, and management of all onsite marketing, brand, public relations, and communication initiatives. The role requires a strong commercial marketer who can drive brand awareness, foot traffic, revenue growth, and stakeholder engagement while managing a marketing team, agencies, and budgets.
Key Responsibilities
Marketing Strategy & Budget Management
- Develop and implement an annual, results-driven marketing strategy aligned with business objectives
- Compile and manage the annual marketing budget, ensuring cost-effective execution
- Monitor marketing spend, control costs, and report on ROI and campaign effectiveness
- Deliver regular and ad hoc marketing performance reports to management
Brand Management & Advertising
- Act as primary custodian of the brand, ensuring consistent messaging across all channels
- Coordinate creative campaigns, including brand, promotional, seasonal, and event-specific campaigns
- Manage advertising production processes from concept to execution
- Plan and book media across appropriate platforms to maximize reach and exposure
- Ensure all marketing assets are professionally maintained, catalogued, and compliant
Events & Promotions
- Plan, conceptualize, and execute annual, seasonal, and tactical promotions and events
- Ensure events drive brand awareness, quality foot traffic, dwell time, and turnover
- Secure sponsorships and partnerships to increase event budgets and value
- Oversee event execution teams and external suppliers
Digital & Social Media
- Develop and implement a digital and social media strategy aligned with marketing objectives
- Manage social media platforms including Instagram, Facebook, and Twitter
- Oversee website development, enhancements, and ongoing optimisation
- Drive digital engagement, online campaigns, and mobile platform improvements
- Ensure all digital activity adheres to brand guidelines and best practice standards
Public Relations & Media
- Develop and execute an effective PR strategy
- Draft and distribute press releases to relevant media outlets
- Build and maintain relationships with journalists and media professionals
- Manage reputation and crisis communication planning
Tenant & Stakeholder Engagement
- Implement tenant marketing support and onboarding initiatives
- Manage tenant communication including newsletters, updates, and workshops
- Foster collaborative partnerships with tenants and industry stakeholders
- Maintain ongoing engagement with regional retail and industry contacts
Research & Reporting
- Conduct market research, surveys, and focus groups
- Analyse consumer insights to inform strategy and campaigns
- Compile detailed monthly and regional marketing reports
Requirements
- Minimum 5 years’ experience as a Marketing Manager in a retail or commercial environment
(or 5–7 years’ marketing experience with strong PR and people management exposure)
- Bachelor’s degree in marketing, Communications, or a related field (preferred)
- Proven strategic marketing and brand management experience
- Strong leadership and team management skills
- Excellent written, verbal, and presentation skills
- High attention to detail and strong organizational ability
- Proficient in Microsoft Word, Excel, and Office suite
- Self-driven, results-oriented, and able to manage multiple projects simultaneously
