Advertising Manager
Company Overview:
Humana Ltd. is an establshed UK-based, performance-driven marketing and advertising agency. We specialise in delivering high-ROI digital campaigns for UK clients across multiple sectors, helping them generate quality leads and achieve measurable business growth.
We combine sharp strategy, expert paid media execution, and continuous optimisation to help our clients scale efficiently.
Role Summary
We are looking for a hands-on Advertising Manager to take ownership of paid advertising performance across multiple UK client accounts while leading and developing a team of Marketing Advisors.
This is a fully remote role open to candidates based in South Africa. You will personally manage key client campaigns, oversee the wider team's delivery, and play a key role in raising standards across the business. You will report directly to a Director and work closely with the leadership team on client results, process improvement, and business growth.
Key Responsibilities
- Own paid advertising performance across a portfolio of UK client accounts, with clear accountability for lead generation, CPA, ROAS, conversion rates, and overall ROI.
- Plan, build, launch, optimise, and manage high-performing campaigns across Google Ads (Search and Performance Max), Meta Ads Manager, and other platforms.
- Personally manage key client campaigns while providing leadership, guidance, and quality control for work delivered by the Marketing Advisors.
- Lead, mentor, and develop the marketing team - supporting their campaign setup, optimisation, reporting, and client recommendations.
- Manage advertising budgets effectively, making strategic allocation decisions based on performance and client objectives.
- Conduct regular performance reviews, identify improvement opportunities, and implement changes quickly to correct underperformance or scale success.
- Optimise all elements of campaigns including structure, keywords, bidding strategies, audiences, creatives, ad copy, and landing page journeys.
- Ensure accurate tracking, attribution, and reporting using GA4, Google Tag Manager, platform pixels, and conversion tracking.
- Lead structured testing (ad copy, creative, audiences, landing pages) to continuously improve results.
- Analyse full-funnel performance, focusing on lead quality and commercial impact.
- Prepare and present clear, insightful client reports with actionable recommendations.
- Contribute to the development of internal processes, reporting standards, and best-practice frameworks.
Requirements
- Proven track record managing paid advertising campaigns, ideally in an agency or multi-client environment.
- Advanced hands-on experience with Google Ads (Search and Performance Max) and Meta Ads Manager.
- Strong commercial understanding and experience optimising campaigns against key metrics (CPA, ROAS, ROI, lead quality).
- Experience with GA4, Google Tag Manager, conversion tracking, and platform pixels.
- Understanding of automation tools such as Zapier, n8n, and similar platforms.
- Demonstrated ability to lead, mentor, and develop other team members.
- Excellent analytical skills with the ability to translate data into clear actions and recommendations.
- Confident communicator who can present performance insights and strategy effectively to clients and stakeholders.
- Highly organised, proactive, and comfortable managing multiple accounts, priorities, and deadlines.
- Commercially minded with strong ownership of results.
Desirable
- Experience across multiple client industries or verticals.
- Knowledge of additional platforms (Microsoft Ads, LinkedIn Ads, TikTok Ads).
- Experience improving landing page conversion rates.
- Understanding of attribution models and the limitations of platform data.
- Background in developing paid media processes or frameworks.
What We’re Looking For:
This role will suit an experienced Paid Media specialist who enjoys leading from the front. You are equally comfortable building and optimising campaigns yourself as you are mentoring a team and driving up overall standards.
You are results-focused, analytically strong, and passionate about improving performance. You take pride in delivering great client outcomes and helping those around you develop.
If you are based in South Africa and looking for a fully remote Advertising Manager role supporting UK clients, where you can make a significant impact on both client results and team growth, we would love to hear from you.
Pay: R25 000,00 - R33 000,00 per month
Work Location: Remote
