Our client is a licensed, regulated iGaming operator competing in a crowded, aggressive market where CPA efficiency, traffic quality, compliance discipline and speed to market determine who wins and who quietly disappears.
They are looking for an Affiliate & Acquisition Specialist who thrives in that environment — someone who understands that in iGaming, growth is not theoretical, it is measured daily, in real money, under regulatory scrutiny.
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Channels saturate fast
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Regulators tighten rules
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Costs rise
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Bad traffic kills brands
This role exists to outperform all of that.
You will be responsible for:
Scaling affiliate-driven player acquisition
Optimising paid and performance channels
Protecting the licence through strict compliance control
Delivering profitable, measurable, sustainable growth
This is a role for someone who wants ownership, pressure, and visibility — not comfort.
You will own the end-to-end acquisition lifecycle across sportsbook and casino products, working closely with senior marketing leadership and cross-functional teams to deliver consistent player growth.
You will:
Identify, recruit and onboard high-value iGaming affiliates, publishers and media partners
Build long-term commercial relationships with top-tier sportsbook and casino partners
Activate affiliates with approved creatives, offers, landing pages and tracking links
Structure and negotiate CPA, rev-share and hybrid commission models
Analyse traffic quality, player behaviour, fraud indicators and lifetime value
Scale what works aggressively — and cut what doesnt without hesitation
Enforce strict compliance across all affiliate activity, including responsible gaming and advertising standards
This is not affiliate account management.
This is affiliate revenue ownership.
You will:
Plan, execute and optimise campaigns across Google, Programmatic, ATL and performance channels
Own campaign architecture, audience targeting, testing frameworks and scaling logic
Constantly push to lower CPA while improving conversion quality
Work with CRM and BI teams to improve onboarding, retention and player value
Collaborate with Creative and Social teams to sharpen messaging and funnel performance
The focus is simple: efficient growth that survives scrutiny.
You will:
Maintain accurate tracking, attribution and reporting across all acquisition channels
Analyse performance across CPA, conversion rates, player value and ROI
Produce actionable reports that inform commercial and budget decisions
Identify leakage, inefficiencies and optimisation opportunities across the funnel
If you like data but cant turn it into decisions, this role will eat you alive.
You will:
Audit affiliate and paid channels to prevent misleading or non-compliant promotion
Ensure all acquisition activity aligns with iGaming regulations and brand governance
Monitor competitor strategies across sportsbook and casino markets
Identify new networks, traffic sources and acquisition angles before competitors do
Growth matters — but keeping the licence matters more.
This role is built for someone who already understands the iGaming acquisition ecosystem.
You will need:
2–5 years experience in affiliate marketing, acquisition or performance marketing
Hands-on experience in iGaming, sports betting or regulated online gaming
Strong working knowledge of affiliate platforms (Income Access, NetRefer, MyAffiliates or similar)
Confidence in tracking, attribution models and performance analytics
A commercial mindset — you think in ROI, not vanity metrics
The ability to operate under pressure, ambiguity and constant change
Strong negotiation, communication and stakeholder management skills
Relevant marketing or business qualifications are advantageous but not essential
What You Get in Return
This is not a stepping-stone role. It is a career-defining acquisition seat.
You get:
Direct ownership of player acquisition performance
Exposure to senior decision-makers and budget control
The chance to build a reputation in one of the most competitive digital industries
A role where results are visible, valued and rewarded
If you want safety, predictability and low pressure — this is not it.
If you want to build, scale and dominate in iGaming acquisition, this is exactly where you should be.
