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Performance Marketing Manager

Purolabs
Johannesburg, Gauteng

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Job Details

Full Job Description

Performance Marketing Manager (DTC E-Commerce)

Location: Remote

Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)

Contract Type: Independent contractor

Language: Applications accepted in English only

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

We're a small, family-run team that values ownership, transparency, and getting things done without the bureaucracy.

The Role

We're looking for a Performance Marketing Manager to own and scale our paid acquisition channels.

You'll be the person in the ad accounts every day, not reviewing dashboards from a distance. This role is equal parts strategist and executor. You'll plan the roadmap, build the campaigns, analyse the data, and optimise for profitable growth.

Your primary focus will be Meta Ads, with responsibility for expanding into TikTok, Google, and YouTube as we grow. You'll work directly with our founders and collaborate with our creative team to develop winning ad concepts and high-converting funnels.

This isn't about vanity metrics. We care about contribution margin, not just ROAS. You'll need to think commercially and understand how paid media fits into the bigger picture of customer acquisition and lifetime value.

What You'll Own

Full management of Meta Ads, from campaign builds to daily optimisation and scaling
Testing new platforms including TikTok, Google, and YouTube
Creative strategy and briefing, working with designers and video editors to produce scroll-stopping ads
Landing page and funnel optimisation to improve conversion rates
Budget allocation and forecasting across channels
Weekly reporting on performance, insights, and strategic recommendations
Building scalable processes and systems as we grow the marketing function

What We're Looking For

2+ years hands-on experience managing Meta Ads for DTC/e-commerce brands
Track record of profitably scaling ad spend (£30k+ monthly)
Strong grasp of unit economics: CAC, LTV, MER, contribution margin
Experience developing creative briefs and working with creative teams
Analytical mindset with ability to translate data into action
Comfortable working autonomously in a fast-paced environment
Clear communicator who can explain performance and strategy to non-marketers

Nice to Have

Experience in health, wellness, supplements, or beauty
TikTok or Google Ads experience
Familiarity with Shopify, Klaviyo, Triple Whale
Understanding of retention and email marketing

What We Offer

Fully remote with flexible hours (just maintain GMT overlap)
Competitive rate based on experience
Paid time off including UK bank holidays
Direct access to founders with real input on strategy
Opportunity to shape the marketing function of a growing brand
Products that genuinely help people feel better

Important

This is a contractor position (not employment)
Applications welcome globally
Minimum 4-hour daily overlap with UK hours required
Please submit CV in English
Note: Applications without a Vocaroo submission will be rejected.

Quick Apply

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