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Data Analytics Specialist (Web Analytics & Conversion Optimization)

Learntastic
Home Based

Quick Apply

Job Details

Full-time
2 days ago

Full Job Description

At LearnTastic, data is at the heart of every strategic decision. As a Data Analytics Specialist (Web Analytics & Conversion Optimization), you will play a critical role in driving business growth by transforming data into actionable insights that enhance user experience, optimize digital performance, and improve conversion outcomes. You'll collaborate with a high-performing team of marketing, product, and technology professionals in a fast-paced, innovation-driven environment where your expertise will have a direct and measurable impact.

Key Responsibilities

Analyze website performance and user behavior using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Monitor key performance indicators (KPIs), conversion funnels, and user journeys to identify optimization opportunities.
Develop dashboards and performance reports using Looker Studio, Power BI, or similar visualization tools.
Conduct A/B testing and conversion rate optimization (CRO) initiatives to improve user engagement and conversions.
Implement, validate, and maintain event tracking and conversion tracking to ensure data accuracy.
Partner with Marketing, Product, and Web Development teams to provide data-driven recommendations.
Present analytical findings and strategic insights to support business and marketing objectives.

Required Skills:

Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Proficiency in Looker Studio, Power BI, or Tableau for dashboard creation and data visualization.
Strong knowledge of SQL, Microsoft Excel, and website performance analysis.
Hands-on experience with Conversion Rate Optimization (CRO), A/B testing, and user behavior analysis.
Experience implementing and managing event tracking, conversion tracking, and analytics frameworks.
Solid understanding of website analytics, customer journey analysis, and conversion funnel optimization.
Excellent analytical, problem-solving, and communication skills with the ability to present actionable insights.
Bachelor's degree in Analytics, Computer Science, Marketing, Business, or a related field.

Location

Remote

Employment Type

Full-time

lXMq8N4NP6

Quick Apply

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