Tangle Teezer is a global brand on a simple mission: to give everyone healthier-looking hair with less breakage since 2007. Our gentle brushes are tools for every hair type—from straight to coily—and every routine, helping you go from detangling and blow-drying to styling. Our products are your daily dose of confidence, ready to take on whatever tangles life throws your way.
Tangle Teezer is a proud brand within BIC World, a community of iconic and inventive brands that have created simple, joyful products for over 75 years. As part of BIC World, we're dedicated to reimagining everyday essentials in new, sustainable, and responsible ways. Our culture thrives on a "roll up your sleeves" mindset, empowering self-starters and innovators to take ownership of their careers and make a meaningful, global impact.
In this role you’ll get to:
- Work with sales team to ensure that they have the correct tools on an operational level in order.
- Have status meetings in place with agencies in order to ensure that promotions are within timeframe, within budget.
- Have monthly marketing meetings to ensure that there is consensus on the point of sales, etc.
- Supply sales team with support by attending meetings, seeing customers, coming up with store specific promotions.
- Develop a comprehensive Marketing Plan to achieve the Sales objective set.
- Compile marketing campaign based on approved agency pitch and marketing plan objectives.
- Launch new products timeously and enter new segments that provide growth opportunities.
- Research market to see if proposed new products are viable. Decide on products to be launched.
- Develop new packaging for new products as and when applicable.
- Develop a thorough understanding of the Southern and East African African marketplace and manage the Distributor marketing effort through the management of the CEA Area Business Manager.
- Thorough research will be done in order to better understand the marketplace. Constant monitoring of IRI reports.
- Management of Marketing and communicating strategy. Including media relations.
- Making sure the Marketing strategy is in line with BIC's visions and values in order to meet set objectives.
- Keep media informed of new innovation and products and community initiatives to ensure maximum PR coverage.
- Management of advertising agencies and external suppliers. Positive relationships are maintained with advertising agencies and external suppliers to ensure the highest level of performance.
- Coordinating marketing efforts and cost-effective strategies. Marketing expenditure is within budget, ensuring that all marketing plans are executed professionally and timeously.
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Key performance Indicators/ Key Figures
- Meeting of deadlines in delivery of a comprehensive Marketing Plan.
- Continuous interaction on a daily basis will also ensure delivery of main tasks.
- Results of key marketing initiatives and promotional activities will also be a benchmark of success.
- Employee Development plans done with quality and reviewed on a quarterly basis.
QUALIFICATIONS
Knowledge, Skills, Competencies
R= Required D= Desired
Simple Criteria
- R- At least 3 -5 years Sales and Marketing experience in FMCG or a similar industry (Preference for multinational work experience and reporting)
- R- At least 3 years Brand Marketing experience, preferably FMCG
- R- Marketing Degree (3 years)
- R- Computer literacy in MS Office and MS Windows
- R- Excellent presentation skills
Complex Criteria
Professional Skills
- R- Thorough knowledge of classical marketing and be in a position to develop a Marketing Plan from scratch
- R- Basic understanding of ACNielsen or IRI
- R- Be confident in presenting Plans to key customers, internal sales teams in pressurized environments.
- R- Maintain high levels of service to external and internal customers
- R- Identify new customers and new segments
- R- Exposure managing projects across multiple cultures and functions.
R- Strong negotiation skills, dealing with varied customers, traditional outlets, and international mass markets.
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Personal Skills
- R-Initiative, tenacity and be self-motivated
- R- Target driven with high levels of energy
- D- Embodies all the BIC Values & Behaviors: Simplicity, Ethics, Responsibility, Teamwork, and Ingenuity.
- R- Strong people manager and situational leader that can handle a diverse team: nationalities, functions, and seniority levels.
- R- Strong Drive for results / entrepreneurial Spirit / decision making: committing and delivering, acting with autonomy as it was their own company while fully respecting corporate rules and procedures, and applying the appropriate level of reporting to Management.
- R- Strong team player and can empower the team to grow and be responsible for their own work.
- R- Very strong organizational and time management skills.
- D- Efficient and can prioritize workload.
- D- Open minded and cultural acumen.
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Previous / Professional Experience
- 3/4 years of Marketing experience in FMCG company.
- Marketing degree / diploma or similar, advanced degree preferred.
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.
